ASG LegalTech, a portfolio company composed of four leading legal practice products — PracticePanther, Bill4Time, MerusCase and Headnote — has introduced a new brand for itself, Paradigm, to better represent how the company views itself, its customers and its plans for moving forward.

In this special episode of LawNext recorded in advance of the announcement, host Bob Ambrogi discusses the rebrand and the reasons for it with Soumya Nettimi, CEO of Paradigm, and Colin Li, chief growth officer of Paradigm.

“When people hear the word ‘paradigm,’ they typically think of ‘paradigm shift,’” Nettimi says on the podcast, “and with that, what we want to communicate with our rebrand is that our mission is to fundamentally shift the standard for legal technology.”

Listen as Nettimi and Li describe the process they went through to bring about the rebranding, what they hope to convey and achieve with it, and their plans for the future of the company and its four distinct products.